1. Introduction
- Brief overview of the furniture industry and its traditional retail model.
- Introduction of e-commerce and its rapid growth in recent years.
2. Shift in Consumer Behavior
- How e-commerce has changed consumer shopping habits.
- Increased demand for convenience and online shopping options.
- The influence of social media and online reviews on purchasing decisions.
3. Benefits of E-Commerce for Furniture Retailers
- Wider Reach: Ability to reach a global audience beyond local markets.
- Cost Efficiency: Reduced overhead costs compared to physical stores.
- Personalization: Use of data analytics to offer personalized shopping experiences.
4. Challenges Faced by E-Commerce in
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