A good night’s sleep often comes down to one simple thing: the pillow you rest your head on every night. While mattresses tend to get most of the attention, pillows play a huge role in sleep quality, neck alignment, and overall comfort. Among all pillow options, down pillows remain one of the most popular choices for people who value softness, breathability, and luxury.

If you’re considering investing in a high-quality down pillow—whether for personal use, hospitality, or retail—it’s important to understand what makes one truly worth the price.

What Is a Down Pillow and Why Is It So Popular?

Down pillows are filled with the soft under-feathers found beneath the outer feathers of ducks or geese. Unlike regular feathers, down clusters are light, fluffy, and have no quills, which gives these pillows their signature softness.

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